How Shippers Are Rethinking Their Logistics Strategy
The past few years have exposed one uncomfortable truth: many supply chains were built for cost, not resilience.
Disruptions from global events, port congestion, labor shortages, and capacity swings have forced U.S. companies to rethink how they move goods.
As a result, we are now seeing a major strategic shift:
- From spot-market dependence → to contract and dedicated freight
- From single-source routing → to multi-lane, multi-carrier strategies
- From lowest-cost decisions → to reliability-first decisions
More shippers are prioritizing:
- Dedicated capacity
- Strong 3PL partnerships
- Better forecasting and demand planning
- Network flexibility and redundancy
At the same time, carriers are becoming more selective about who they work with, preferring stable, long-term freight relationships over unpredictable spot loads.
This “freight reset” is creating a more professional, more structured, and more strategic logistics market, where planning beats price, and partnerships beat transactions.